About the Firm
Dark Alpha Capital is a private investment firm and independent sponsor focused on acquiring and growing lower-middle-market businesses. The firm operates across company origination, investor outreach, deal sourcing, and go-to-market execution. Our work sits at the intersection of finance, outreach, data, systems, and execution.
We are building a serious platform, not a cosmetic marketing function. Marketing at Dark Alpha Capital is tied directly to credibility, outreach effectiveness, funnel performance, and firm growth across both investor-facing and company-facing channels.
Role Summary
Dark Alpha Capital is seeking a VP of Marketing to lead and manage the firm’s marketing function. This person will be responsible for marketing strategy, execution oversight, cross-functional coordination, deadline management, personnel supervision, and overall accountability for marketing output.
This is a leadership role for someone who can think strategically and execute practically. The VP of Marketing will oversee websites, landing pages, content, brand presentation, blog output, social media, funnel development, email messaging support, and coordination with capital markets, originations, GTM engineering, and leadership.
This person will be expected to organize the function, drive work forward, ensure quality, manage internal and external contributors, and build a disciplined marketing operation aligned with firm objectives.
Key Responsibilities
1. Marketing Leadership and Ownership
- Own the marketing function and be responsible for the quality, consistency, and timeliness of marketing output
- Coordinate directly with leadership on priorities, campaigns, brand positioning, and growth initiatives
- Translate leadership direction into executable marketing plans and workflows
- Build internal structure, processes, and accountability across the marketing function
- Ensure marketing work supports both investor-facing and company/deal origination objectives
2. Team Management and Personnel Oversight
- Supervise marketing associates, contractors, freelancers, agencies, and other marketing support personnel
- Assign responsibilities, manage workloads, and monitor deliverables
- Set deadlines and ensure work is completed on time and at an acceptable standard
- Recruit, evaluate, manage, and where necessary replace marketing personnel
- Create an organized system for delegation, review, and follow-through
3. Website and Landing Page Oversight
- Oversee the development, maintenance, and optimization of Dark Alpha Capital websites and landing pages
- Direct content, structure, UI coordination, and conversion-focused improvements
- Coordinate with developers, designers, and technical personnel to improve user flow and site effectiveness
- Ensure digital properties reflect firm strategy, credibility, professionalism, and business priorities
4. Content and Messaging
- Oversee and, where needed, personally produce blog posts, articles, website copy, campaign messaging, and related written materials
- Direct content development for both investor-facing and company-facing funnels
- Review and refine messaging for clarity, professionalism, and conversion effectiveness
- Maintain consistency in voice, positioning, and presentation across all channels
5. Social Media and Brand Presence
- Manage the firm’s social media presence and broader external marketing cadence
- Oversee content calendars, posting schedules, and campaign alignment
- Ensure consistent publication of thoughtful, professional, and strategically aligned content
- Help strengthen Dark Alpha Capital’s visibility and market presence through disciplined execution
6. Funnel Development and Campaign Execution
- Lead the development and refinement of marketing funnels for investor outreach and company origination
- Coordinate campaign execution across websites, landing pages, email, blog content, and social channels
- Improve conversion logic, message sequencing, and user pathways
- Build repeatable systems for campaign organization, asset management, and execution discipline
7. Cross-Functional Coordination
- Coordinate with capital markets teams on investor-facing materials and outreach support
- Coordinate with originations teams on company-facing funnel strategy and related materials
- Work with GTM engineers and data acquisition personnel on ICP development, targeting logic, and messaging inputs
- Support email copy and campaign structure tied to personalized outbound efforts, including Liquid syntax and spintax-related workflows where relevant
- Serve as the marketing lead across internal groups and ensure alignment among moving parts
8. Standards, Accountability, and Execution Discipline
- Be accountable for deadlines, work quality, and execution follow-through
- Establish internal review standards for marketing materials and campaigns
- Identify gaps, bottlenecks, and underperformance and correct them proactively
- Ensure the marketing function operates with discipline, responsiveness, and high standards
Qualifications
Required:
- Strong experience in marketing, growth, content, digital marketing, communications, or related leadership roles
- Demonstrated ability to manage people, workflows, and deadlines
- Strong writing, editing, and communication skills
- Ability to coordinate across leadership, technical teams, and business teams
- Strong organizational ability and execution discipline
- Familiarity with websites, landing pages, digital funnels, user experience, and campaign management
- Ability to take ownership rather than wait for instruction
Preferred:
- Experience leading marketing functions in entrepreneurial, high-performance, or resource-constrained environments
- Experience with website platforms, CMS tools, landing page systems, and marketing automation tools
- Familiarity with investor-facing, B2B, private equity, financial services, M&A, or other high-trust professional environments
- Experience with email campaign strategy, segmentation, ICP development, and funnel design
- Familiarity with personalized email systems, Liquid syntax, or spintax is a plus
- Experience managing agencies, contractors, or junior team members is strongly preferred
Reporting Structure and Work Environment
Reports To: Managing Partner
Direct Reports: Senior Leadership
Work Environment:
- Standard office hours 9:00 am - 5:00 pm (EST)
- Remote role, with periodic strategic syncs
Compensation
Structure: 100% success-fee based.
This role is not structured as an hourly or salaried position. Compensation is tied to successful deal outcomes and closed transactions.
Depending on the candidate’s role, contribution, and final arrangement, compensation may include:
- Deal-based success compensation
- Transaction-close bonuses
- Incentive compensation tied to marketing support, funnel contribution, and execution that materially supports successful closings
- Potential for expanded economic participation over time for a high-value contributor
This role is intended for someone comfortable in a performance-driven environment where compensation is tied to real outcomes.
Important Role Note
This role is a marketing leadership and execution role. It is not a licensed securities sales role, and any investor-related communications will be handled within firm guidelines and supervision.
Equal Opportunity Statement
Dark Alpha Capital LLC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role; duties may change over time as business needs evolve.